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"Learning the game of power requires a certain way of looking at the world, a shifting of perspective," writes Robert Greene. Mastery of one's emotions and the arts of deception and indirection are, he goes on to assert, essential. The 48 laws outlined in this book "have a simple premise: certain actions always increase one's power ... while others decrease it and even ruin us."
The Kabbalah Of Money challenges the reader to take a broad and ethical view of economic behavior, which includes all forms of exchange and human interaction, from how we spend our money to how we fulfill our role as responsible human beings in a global ecological framework. Drawing on Jewish ethical teachings, mystical lore, and tales of the Hasidic masters, Rabbi Nilton Bonder examines a wide range of subjects including competition, partnerships and contracts, loans and interest, the laws of fair exchange, tips, and presents.
The world is changing ever more rapidly, and the rules of marketing
are no different, writes Godin, the field's reigning guru. The
old ways-run-of-the-mill TV commercials, ads in the Wall Street
Journal and so on-don't work like they used to, because such messages
are so plentiful that consumers have tuned them out. This means
you have to toss out everything you know and do something "remarkable" (the
way a purple cow in a field of Guernseys would be remarkable) to
have any effect at all, writes Godin (Permission Marketing; Unleashing
the Ideavirus). He cites companies like HBO, Starbucks and JetBlue,
all of which created new ways of doing old businesses and saw their
brands sizzle as a result.
The Internet industry has been enamored of buzz-based marketing
ever since venture capitalist Steve Jurvetson coined the phrase "viral
marketing" in 1997 to describe Hotmail's strategy of tagging
every e-mail message with a promotion for its service. The self-replicating
promotion helped the company achieve an epidemic growth rate of
zero to 12 million users in a mere 18 months. Since then, viral
marketing has propelled everything from Napster to The Blair Witch
Project to legendary success. Change can be a blessing or a curse, depending on your perspective.
The message of Who Moved My Cheese? is that all can come to see
it as a blessing, if they understand the nature of cheese and the
role it plays in their lives.
What do you do after you've written the No. 1 bestseller The Millionaire
Next Door? Survey 1,371 more millionaires and write The Millionaire
Mind. Dr. Stanley's extremely timely tome is a mixture of entertaining
elements. Think back on all the coincidences that have shaped your life--the
homes you lived in, the love stories you created, the jobs you
held. Jungian psychotherapist Robert Hopcke shows readers how to
sift through life's coincidences in order to better understand
the soul and read the map of its destiny. Blending his mastery
of storytelling with years of synchronicity reflection and research,
Hopcke has created an entertaining tool for rediscovering own life
stories.
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